HootAI overhauls traditional market research with gamification and GenAI in-conversation analysis of thoughts/feelings of real humans to quantify qualitative information.
Cost Savings – Consolidate research efforts and create effective marketing and innovation strategies
Real-Time Collaboration – Gather and validate deep-rooted needs and ideas with real people.
Deeper Motivation Analysis – Augment psychology based reasoning with generative AI to uncover the ‘why’....at scale!
Quantifiable Nuance – Translate subjective consumer responses into clear, actionable metrics.