About Hootology: AI-powered consumer research company

Our approach to market research

Hootology fuses psychology, modern technology and current day sociology into its research approach. We believe that modern market research takes something more intuitive to gather the deepest insights.

Science and intuition combined

Our diverse team has experience across a variety of industries, and provides an eclectic mix of artistic intuition and scientific acumen. We’ve collectively worked with over half of all Fortune 100 companies, and we’ve done it with a blend of professionalism and moxie you won’t find anywhere else.

Deep insight into consumer behavior.
Results you can understand + put to work for your brand.
Irrepressible delight.

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Our Values

What does “In-caHOOTs” mean in action?
If “above and beyond” had a beyond, exist there.
If the client doesn’t understand what’s possible or how to use the data we provided, that’s on us. It’s our job to find a better way to help them understand.
Honesty, always. Except Stef, she could stand to be less honest at times.
All partnerships are better if each person brings a unique set of experiences and strengths. Therefore diversity of all types will be sought and honored.
Trust is a feeling. Don’t F with trust.
What does “HOOTenanny” mean in action?
Uptight environments crush creativity. And, if there’s no creativity there is no evolution.
If you enjoy doing something, it is fun. We enjoy math, statistics, psychology, data, design and strategy. So, our work is fun and that is okay.
Always ask, "What can I do to make this better"? When things grow and expand they tend to be more fun!
Fun and lighthearted connection comes from knowing people on a deeper level. Dive deep!
Be your authentic self (like the self your therapist knows you to be).
What does “ology” mean in action?
“Do the best you can until you know better. Then when you know better, do better." - Maya Angelou
To teach, is to learn. Each month, a Hootologist shares a new topic with the team, for example, consumer psychology bias in AI development, white fragility, start up strategy and prison reform (just to name a few past topics…).
The ways we grow and learn outside of work make us better Hootology team members.
Seek to learn new skills and stay up on the latest trends in tech and society.
Don’t just fit into your role. Grow your role to fit you.