HOOTOLOGY

+ In-caHOOTs:: Be an irreplaceable partner. To partner is an ACTION.

What does “In-caHOOTs” mean in action?

• If “above and beyond” had a beyond, exist there.
• If the client doesn’t understand what’s possible or how to use the data we provided, that’s on us. It’s our job to find a better way to help them understand.
• Honesty, always. Except Stef, she could stand to be less honest at times.
• All partnerships are better if each person brings a unique set of experiences and strengths. Therefore diversity of all types will be sought and honored.
• Trust is a feeling. Don’t F with trust.

+ HOOTenanny:: Have fun, dammit.

What does “HOOTenanny” mean in action?

• Uptight environments crush creativity. And, if there’s no creativity there is no evolution.
• If you enjoy doing something, it is fun. We enjoy math, statistics, psychology, data, design and strategy. So, our work is fun and that is okay.
• Always ask, "What can I do to make this better"? When things grow and expand they tend to be more fun!
• Fun and lighthearted connection comes from knowing people on a deeper level. Dive deep!
• Be your authentic self (like the self your therapist knows you to be).

+ - OLOGY:: keep learning, always.

What does “ology” mean in action?

• “Do the best you can until you know better. Then when you know better, do better." - Maya Angelou
• To teach, is to learn. Each month, a Hootologist shares a new topic with the team, for example, consumer psychology bias in AI development, white fragility, start up strategy and prison reform (just to name a few past topics…).
• The ways we grow and learn outside of work make us better Hootology team members.
• Seek to learn new skills and stay up on the latest trends in tech and society.
• Don’t just fit into your role. Grow your role to fit you.