MEDIA

  • Wooden blocks spelling 'BIAS' on a plain surface, with other scattered blocks with letters and numbers blurred in the background.

    Quirk's

    Rethinking bias: Why marketing research needs radical transparency

    Online Publication

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  • Illustration of a robot examining a brain under a microscope with a woman holding a tablet nearby, set against a vibrant digital background.

    MARTECH EDGE

    Hootology Scales AI-Driven Qualitative Research as HOOQZ Gains Enterprise Traction

    January 2026 Team, Client and Product Growth Press Release

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  • Title page of an article titled "You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed" by Stefanie Francis.

    Marketing Profs

    You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

    Online Publication

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  • Close-up of promotional material for Hootology, a company funded in New York with a $1.1 million pre-seed investment, led by the Jad family, with market research data at the bottom.

    AlleyWatch

    Hootology Raises $1.1M to Bridge the Gap Between Qualitative and Quantitative Market Research with GenAI

    Online Publication

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  • The logo of the Associated Press with black letters 'AP' on a white background and a red stripe at the bottom.

    THE ASSOCIATED PRESs

    Hootology Secures $1.1M Investment to Make Qualitative Research More Trustworthy at Scale

    Online Publication

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  • A woman with short curly hair, wearing glasses, a black studded leather jacket, and patterned pants, sitting on a bar counter with a glass of drink in her hand, in front of shelves filled with various bottles of alcohol.

    AUTHORITY MAGAZINE

    Stefanie Francis of Hootology On 5 Reasons Why Women Build Great Companies

    An Interview With Vanessa Ogle

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  • Excited staff members surrounded by confetti

    Forbes

    Supplier Diversity Will Help Businesses Large And Small Recover From Pandemic

    Author: Geri Stengel

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  • Construction worker standing in front of a wall of shipping containers three-high

    Harvard Business Review

    Why You Need a Supplier Diversity Program

    Authors: Alexis Bateman, Ashley Barrington and Katie Date

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  • Team members standing in front of a colorfully painted wall

    Affinity

    Showing the power of Corporate America's diversity initiatives

    Author: Brenda Beveridge

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  • Portrait of Stefanie Francis

    Diversity Professional

    Stefanie Francis: Information Alchemist

    Author: Arthur Schurr

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  • Cover of BEQ Pride magazine, with a central portrait of Stefanie Francis

    BEQ Pride Magazine

    Hootology Founder Stefanie Francis Blazes a New Trail with Market Research

    Author: Jessie Wagoner

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