Hootology Scales AI-Driven Qualitative Research as HOOQZ Gains Enterprise Traction

JANUARY, 2026
martech edge

Something's shifting in the insights industry, and Hootology is at the center of it. Since launching HOOQZ - the AI-powered platform that delivers qual-level depth at quant-level scale - the momentum has been hard to ignore. Fortune 100 clients, a fresh round of funding, and a string of senior hires who left established roles because they believed in what was being built. Founder Stefanie Francis calls it validation. The industry  calls it a turning point. Read the full piece to see why enterprise buyers are paying attention.