Hootology Raises $1.1M to Bridge the Gap Between Qualitative and Quantitative Market Research with GenAI

ALLEYWATCH

Stefanie Francis quit teaching graduate-level market research at NYU because she couldn't stomach telling students that the best tools available were the same ones from the 1950s. So she built something better. This AlleyWatch interview pulls back the curtain on HOOQZ, the $1.1M pre-seed round that's fueling its development, and the founder behind it all; equal parts visionary and refreshingly unfiltered. (Stefanie's take on the fundraising process alone is worth the read!) If you want to understand where market research is headed, start here.