CORPORATE DIVERSITY INDEX (CDI)
Quantify the business case for diversity and supplier diversity.
Consumer perception and purchase decisions are important to your brand. Now you can use data to demonstrate how diversity and supplier diversity initiatives directly impact your brand.
The Corporate Diversity Index (CDI)
We all understand the importance of diversity initiatives within corporate culture and overall society. Yet, diversity and supplier diversity professionals often find it challenging to justify programs and gain corporate buy-in essential to program growth. Further, many corporations are missing the opportunity to use diversity initiatives strategically, and in a manner that authentically connects with their customers and consumers.
IMAGINE PROVIDING METRICS LIKE THESE TO ORGANIZATION LEADERS:
Consumers who perceive a brand as committed to diversity are 3 times more likely to consider the brand's products/services compared to those who do not.
Consumers who perceive a brand as committed to diversity are 3.5 times more likely to purchase the brand's products/services compared to those who do not.
An increase in awareness of a brand’s Supplier Diversity Program of just 1% will lead to an additional 800,000 U.S. consumers using the brand’s products/services.
See actual results like these by participating in the next wave of the Corporate Diversity Index. Elevate the role of diversity and supplier diversity, and grow diversity initiatives in your organization.
Include your brand in the next Corporate Diversity Index Study.
From diversity professionals…
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