PHARMACEUTICAL INDUSTRY GROUP

GOAL

Gain information on the perception of diversity within the pharmaceutical industry, understand why diversity matters, and understand the needs of those who most often interact with pharmaceutical products.

APPROACH

Conducted virtual artificial intelligence fueled discussion groups with U.S. consumers who have one or more regular prescriptions.

RESULT

Gained insight which provided a deeper understanding of why diversity matters in pharma and revealed diversity and supplier diversity related thoughts of prescription consumers.