FORTUNE 200 MEDICAL PROVIDER

Written By Connie Holen

GOAL

Determine the perceptions, experiences, and thoughts of the Ethiopian community around healthcare, health insurance, and taking care of their health.

APPROACH

We conducted ten virtual in-depth interviews along with twenty dyad/triad conversations.

RESULT

This project uncovered the issues driving perceptions of the U.S. healthcare experience within this community and informed meaningful and impactful marketing campaign elements to connect with and encourage Ethiopians to engage proactively with their health.

Connie Holen

I'm a Digital Strategist + Squarespace Web Designer for yoga, fitness and wellness studios who need a strong brand presence both on-line and off. I specializes in creating clean, modern and easy-to-manage websites that smoothy integrate online scheduling softwares and are optimized for local search engine results.

http://www.pixalitydesign.com
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