FORTUNE 50 TECH COMPANY
GOAL
This project focused on identifying strategies to grow immersive media as a revenue stream, advance it in the sports and entertainment ecosystem, and differentiate our client from competitors.
APPROACH
We combined a bi-annual digital quantitative tracker with in-depth interviews to gain insight.
RESULT
Information obtained identified the decision-making drivers of immersive media influencers, determined how to best engage and connect with them in terms of platform choice, media type, and tactics, and informed strategy for driving increased immersive media partnerships.