FORTUNE 50 TECH COMPANY

Written By Connie Holen

GOAL

In order to assess and rank beta concepts most likely to draw key consumers to use VR and other enhanced 2D options, this project sought to understand the content consumption habits and passions of key consumers and what they hoped for in the future. 

APPROACH

We lead four experiential qualitative groups in both the U.S. and Europe to gather consumer insight for technology offerings across key targets. 

RESULT

Our client obtained insight which informed the strategic direction of key product concepts. This insight was used to inform messaging and positioning for VR and other enhanced 2D concepts and align them with key target content desires.

Connie Holen

I'm a Digital Strategist + Squarespace Web Designer for yoga, fitness and wellness studios who need a strong brand presence both on-line and off. I specializes in creating clean, modern and easy-to-manage websites that smoothy integrate online scheduling softwares and are optimized for local search engine results.

http://www.pixalitydesign.com
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