CUSTOM MARKET RESEARCH

Empowering smarter business decisions. 

Blend science and creativity to amplify the relevance of results and provide practical answers to compelling business questions.

The world is changing quickly.

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We believe radically open-minded research keeps brands ahead of the curve.

Our unique approach to understanding consumer behavior includes an eclectic mix of psychology, statistical analysis, and intuitive interpretation - giving us a depth of insight unmatched in the marketplace. We leverage modern technology and engaging participant activities to generate clear, actionable results. 

Our results are clear, relevant, and actionable… and the process is both focused and fun.

HOOTOLOGY RESEARCH MODALITIES INCLUDE:

  • Yellow illustration of a thumbs-up hand gesture with speech bubbles indicating communication or approval.

    Artificial Intelligence Fueled Discussion Groups

    Using the power of artificial intelligence to take consumer insights to a new level

  • An eye symbol with concentric circles and arrows pointing up and down, overlaying a yellow painterly background.

    Eye Tracking

    Understand what your customers actually look at and the reasons why

  • A simple line drawing of a person surrounded by multiple key icons and a yellow background.

    Biometrics

    Understand the emotional response of your customers through the use of wearable technologies

  • Three simplified human figures with speech bubbles above their heads, indicating communication or conversation.

    Experiential Qualitative Groups

    The focus group, re-invented for modern times

  • Phone screen displaying a user profile icon with a yellow background and black outline.

    Interactive Mobile

    Get the best of both qualitative and quantitative research where people already are - on their phones!

  • Yellow abstract graphic of a person in the center connected to three smaller figures, symbolizing connection or teamwork.

    Consumer Profile Polling

    A modernized consumer consumption and profiling tool to assess meaningful differences in targeted groups.

  • Illustration of a person with a light bulb above their head, surrounded by icons of a music note, a gear, and a document, representing ideas and creativity.

    Ethnography

    Obtain a deep understanding of the lives of fans and consumers

  • Illustration of a human brain with yellow background

    EEG

    Understand and measure brain activity and engagement during user experience

  • Simple drawing of a smiling face with closed eyes and long flowing yellow hair.

    Emotional Response

    Gain insight into how consumers are feeling to uncover deeper emotions through facial emotional recognition

  • Sketch of a checklist on a clipboard with checkmarks and a cross mark, and a pencil on a yellow background.

    Digital Quantitative + Dynamic Reporting

    Increase survey response rates with an engaging online survey, and experience visually-compelling, interactive reporting!

  • Diagram showing interconnected silhouettes of people and animals, including a horse and a cat, representing networks or relationships.

    Stakeholder Ideations

    Gather key stakeholders for an interactive brainstorm to ensure all voices are heard and create the most comprehensive research possible

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    Insights to Actions Implementation

    Develop a strategic path forward based on research insights and understandings

 Put our proprietary blend of psychology, technology, and intuition to work for you.

Start your next custom MARKET research project.

Contact Us

  • "Working with Hootology has been absolutely paramount to our revenue growth."

    — VP Revenue Partnerships

  • "Working with Hootology was more than just having a super competent poll vendor. Hootology staff were integral thought partners in developing our survey, and worked to see the project from our point of view and research standpoint. Long after the contract ended, Hootology was always quickly available to answer questions and ensure the project remained high quality."

    – Director of Research

  • "One of the things that stood out about Hootology is how they gave us this creative and cutting edge solution for our investors."

    — Co-Founder

  • "Hootology delivered actionable insights for our business."

    — VP EMEA Marketing

  • "Hootology really brings a fresh perspective that we couldn’t get on our own!"

    — VP of Analytics

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Providing insightful answers to your compelling business questions and helping you create actionable next steps. 

Our visually engaging reports present research results in a readily understood, usable format so you can get maximum return on your research investment.

 Our Process

All we need is a strategic question

All we need is a strategic question

We design the details

We design the details

You receive WEEKLY UPDATES UNTIL THE FINAL REPORT

You receive WEEKLY UPDATES UNTIL THE FINAL REPORT

 Ready to uncover answers to the market questions which most impact your business?

Let’s discuss your project.

Contact Us