RESEARCH FOR TODAY.

 A new market research platform that retires surveys and focus groups to the Hall of Fame, quantifying qualitative information, gamifiying the experience to match modern day life and using genAI to go deeper in a conversation with actual humans, in real time.

Check out the Hootology Café…

WE CREATED A MODERNIZED PRIMARY MARKET RESEARCH PLATFORM THAT ADVANCES INFORMATION GATHERING FOR MAJOR STRATEGIC DECISION-MAKING IN TWO MAIN WAYS: 

  • A fully gamified, interactive, virtual format 

  • Real time synthesization of feelings and perceptions (e.g. qualitative information) with Generative AI to go deeper, test insights and identify trends

In short, it dramatically increases engagement and depth with the format, and quantifies qualitative information to understand the "why's" behind decision making at scale.

HootAI overhauls traditional market research with gamification and GenAI in-conversation analysis of thoughts/feelings of real humans to quantify qualitative information.

  • Cost Savings – Consolidate research efforts and create effective marketing and innovation strategies

  • Real-Time Collaboration – Gather and validate deep-rooted needs and ideas with real people.

  • Deeper Motivation Analysis – Augment psychology based reasoning with generative AI to uncover the ‘why’....at scale!

  • Quantifiable Nuance – Translate subjective consumer responses into clear, actionable metrics.

What is Hootology?

About Us

Trusted by the best

  • “Simply the best all around.”

    CMO, F500 finance company

  • “Hootology is very forward-thinking, a true collaborative partner and always one step ahead which is hard to be with us.”

    Executive Director, Business Development Think Tank

  • “Hootology has repeatedly exceeded our expectations on every project they’ve delivered—which is why we keep returning for more!”

    Director of Product Management

  • “Hootology helped inform our marketing strategy which led directly to increases in revenue.”

    VP Marketing and Analytics, MLB

  • “The partnership with Hootology was crucial in uncovering the psychological connection points to inform a PSA to prevent sex trafficking.”

    CEO, Marketing agency

  • “FINALLY! A market research company that is actually providing usable information, gathered in a meaningful way. Call me, I love to talk about Hootology!”

    Head of Global Marketing, Global Pharmaceutical company

IMPACT & RESULTS

WANT CONSUMER INSIGHTS TO KEEP YOUR BRAND AHEAD OF THE CURVE?

 OUR CLIENTS…