We changed how market research is done
Gain the consumer insights to Know your next campaign lands new product is a hit messaging connects brand modernization is aligned
You can’t wait two months for your research team to conduct in depth consumer research, but also can’t risk investing in a concept that doesn’t land. Hootology gives you focus-group depth, with quantitative rigor in less than three weeks.
Make better decisions, faster.
Consumer behavior has changed. Has your market research?
You can’t sell to, or create for, people you don’t understand
Quantitative data has breadth but not depth. Qualitative data is limited to select sample sizes of people.
Imagine combining the depth of qualitative with the breadth of quantitative. What would you have? True understanding, more thorough confidence in research results, and smarter strategies, better products, and increased market share. Now imagine that’s already real. Hootology makes this possible, now.
How we help you
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Hootology rejects the idea that insight has to be either deep or broad. We host dynamic discussions in simulated environments that respond to genuine human input in real time. This allows us to uncover qualitative-level emotional drivers at quantitative scale.
What this means for your research:
Move from "I think" to "I know" – Get emotional depth with statistical significance in one study
Defend your recommendations – Present insights backed by both rich human responses and quantitative validation
Accelerate project timelines – Deliver comprehensive research 4X faster than traditional methods without sacrificing rigor
When your research captures both what people think AND why they think it, with the statistical backing to prove it, you deliver recommendations that are trusted and can be acted on immediately.
Stop choosing between depth and scale. Get both.
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Your clients expect breakthrough creative and flawless execution, but traditional research tools make you choose between speed and depth, leaving you guessing about what actually resonates with modern audiences.
We close the gap between audience motivations and campaign development by delivering accurate, smart, and honest insights that capture both emotional drivers and quantifiable trends - in real time.
What this means for your agency:
Reduce creative risks – Know which campaign directions will resonate before you invest in activating it
Get messaging right the first time – Understand audience motivations upfront so your creative and messaging land with confidence
Access deep insights at campaign speed – Get the emotional drivers you need to inform creative direction in days, not weeks
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You're making product decisions based on usage data that tells you what happened but not why it happened. User feedback and analytics only give you part of the story. You need to understand the emotional drivers behind user behavior.
Hootology uncovers the psychological motivations behind user decisions and quantifies them at scale, giving you the confidence to make strategic product choices based on real human understanding.
What this means for your product:
De-risk product decisions – Understand what will drive adoption before you commit development resources, not after
Prioritize with confidence – Know the emotional drivers behind user needs to build features that actually matter
Get user insights at development speed – Understand user motivations in weeks, not the months traditional research takes
Defend roadmap choices – Back every product decision with research that shows both what users want and why they want it
Stop building on assumptions. Start building on understanding.
We’ve worked with over half of the fortune 100
Insights in Action
F50 FOOD & BEVERAGE CONGLOMERATE
Brand Modernization Strategy
Uncovered deep connection points with the brand’s current loyal soda drinkers and next generation soda drinkers to develop content and messaging to attract the next generation without alienating core Gen X brand-loyal drinkers.
F100 TECHNOLOGY COMPANY
Helped determine which product ideas WERE LIKELY TO SUCCEED
Uncovered which of the 10+ new technology ideas would have the best adoptions among global sports fans. Helped streamline resources by avoiding investments in ideas without product-market fit and doubling down on those with strong potential.
PRESTIGIOUS BUSINESS PUBLISHER
smarter product development
Uncovered how students and professors perceive and engage with emerging technologies, providing a deeper understanding of needs, expectations, and opportunities. These insights directly informed the development and refinement of new product offerings, ensuring greater relevance, usability, and market alignment.
F200 INERNATIONAL COFFEE RETAIL CHAIN
implementation strategy for national store openings
Uncovered unique identities, values, and urgent needs in store areas — resulting in stronger community engagement and more successful stores.
TOP RANKED NBA TEAM
HELPED Overhaul marketing strategy to increase revenue
Gained deep insight into motivations, perceptions, and needs, to create targeted campaigns that addressed both historic and new fan segments, driving higher engagement, increased attendance, and revenue growth, while strengthening the brand’s connection to the community.
F200 HEALTHCARE CONSORTIUM
ensure key patient groups feel welcomed to seek medical care
Identified cultural barriers to healthcare among various communities, allowing for tailored messaging and medical delivery that boosts trust and engagement, leading to increased market share, better health outcomes and improved long-term retention for the health insurer.
Why Hootology?
It takes more than scientific analysis to understand consumer behavior
Hootology fuses psychology, modern technology and current day sociology into our research approach. We believe that modern market research takes something more intuitive to gather the deepest insights.
Our approach removes uncertainty and doubt by combining proven methodology with real people and AI-powered conversations at scale—turning authentic consumer dialogue into actionable insights your team can actually use.
We exist to give agencies, strategists, and product developers the answers and the confidence to make better decisions, campaigns, products, and policies.
WHAT OTHERS ARE SAYING