Deep insight into consumer behavior.
Results you can understand + put to work for your brand.
Irrepressible delight.
WHY
If you don’t know what people want, you can’t give it to them. And yet, market research has been hamstrung by the same defining catch-22 for decades: Dig deep with a few people, and you’ll get the “why”—but not whether it’s true for everyone. Ask hundreds of people the same check-box questions, and you’ll confirm what you already know—the “what”—but not the reasons behind them.
Hootology exists to give agencies, strategists, product developers, and anyone who really needs to know what people want, in detail, and at scale, the answers and the confidence to make better decisions, campaigns, products, and policies.
In short, we remove uncertainty and doubt, and we do so using proven methodology, real people, and the power of AI to turn real-world conversations at scale in our closed digital platform into actionable insights. Surveys and focus groups are a thing of the past. Qual + quant has arrived—welcome to the age of actual understanding.
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TRUSTED BY THE BEST
“Finally! A market research company that is actually providing usable information, gathered in a meaningful way. Call me, I’d love to talk about Hootology!”
— Head of Global Marketing, Global Pharmaceutical company
“Hootology is very forward-thinking, a true collaborative partner and always one step ahead, which is hard to be with us.”
— Executive Director, Business Development Think Tank
“Simply the best all around.”
— CMO, F500 finance company
“Hootology helped inform our marketing strategy which led directly to increases in revenue.”
— VP Marketing and Analytics, MLB
“Hootology has repeatedly exceeded our expectations on every project they’ve delivered- which is why we keep returning for more!”
— VP, Product Experience
“The partnership with Hootology was crucial in uncovering the psychological connection points to inform a PSA to prevent sex trafficking. ”
— CEO, Marketing agency
FOR AGENCIES:
With modern tech, we can make the perfect mousetrap, but we can’t tell if anyone actually wants to buy it. Even the savviest strategists are stuck using outdated tools to engage modern, digital-first audiences.
Hootology’s proprietary technology closes the gap between audience desires and product or campaign development by delivering accurate, smart, and honest insights in record time and at unprecedented scale.
FOR MARKET RESEARCHERS:
Hootology rejects the idea that insight has to be either deep or broad—it can, and must, be both. By hosting dynamic discussions in simulated environments that respond to genuine human input in real time, we don’t just gather data, we uncover qual-level sentiments at quant-level scale, closing the gap between “I think” and “I know.”
We are raising a new standard without compromising on rigor, yielding data that is accurate and actionable. When strategy, policies, products, and services are rooted in real understanding—honest, textured, human understanding—it leads to better decisions, stronger connections, and more resonant brands.
Understanding isn’t a nice-to-have. It’s the foundation of everything that works.
FOR INVESTORS:
Hootology provides accurate, qual-level insights at quant-level scale, providing richer, more nuanced data to empower companies to develop the products, experiences, and campaigns people actually want. It represents a huge step forward in the $83 billion market research market by using GenAI and a simulated environment to facilitate dynamic, in-depth conversations at scale.
Investors know better than anyone that you can’t sell to an audience you don’t know. Investing in Hootology means betting on modern tech powered by evergreen understanding, helping organizations truly get to know their audiences so that they can best serve them
ABOUT
Founded in 2016 by Stefanie Francis, Hootology marries sound research principles with modern technology to maximize the effectiveness of marketing and strategy initiatives. Hootology drives rich, nuanced insights into how consumers develop and maintain loyalty to the products and services they purchase, delivering qualitative insights at a quantitative scale.