Kate Economou

LEAD, QUALITATIVE RESEARCH

Kate is innately curious about human social interaction and brings a foundation in sociology to market research. She has over 20 years of experience performing broad qualitative research studies using focus groups, in-depth interviews, ethnography, and participant observation programs, to understand sentiment, perceptions, attitudes, and behaviors across a variety of audiences.

When not trying to figure out what makes people tick, she spends time in a range honing her archery skills, outdoors distance running, or solving crossword puzzles.