HOOTAI

We created a modernized primary market research platform that advances information gathering for major strategic decision-making in two main ways: 

• A fully gamified, interactive, virtual format 

• Real time synthesization of feelings and perceptions (e.g. qualitative information) with Generative AI to go deeper, test insights and identify trends

In short, it dramatically increases engagement and depth with the format, and quantifies qualitative information to understand the "why's" behind decision making at scale.