BEQ Update with Hootology's Jose Delgado

Robin Dillard
April 21, 2020
Business Equality Network TV

What happens when research nerds ask the question nobody in supplier diversity had quite gotten around to asking: what's the actual impact on the brand? In this conversation with Affinity Inc.'s Robin Dillard, Hootology's Jose Delgado walks through the Supplier Diversity Impact Indicator — now in its second year and already showing significant lifts in brand favorability, consideration, and purchase intent for every brand in the study. He also pulls back the curtain on a brand new offering: Series Presearch, a free assessment designed to help startups and small businesses get the market research they need before spending time and money on the wrong thing. Two products, one throughline — stop guessing, start knowing.