IMMERSIVE VR COMPANY

GOAL

By understanding the differences between engagement, emotional connection, and reach when viewing professional sports content in virtual reality vs. competitive options, this project sought to quantify for potential sponsors and content providers the emotional lift the VR experience provides.

APPROACH

We began with a biometric study and in-depth interviews prior to a digital quantitative study with dynamic reporting.

RESULT

Our client obtained baseline metrics to track consumer connection to VR as technology grows into a more mainstream option and gained deep understanding of the emotional connection of fans to various ways of consuming content. The information uncovered was used to guide strategic marketing decisions and technology/product development.