Major League Baseball Team

Written By Connie Holen

GOAL

Understanding the current perception of the team to determine enticements and potential barriers which impact attendance for fan segments. Compare findings over time to understand the impact of new concepts and initiatives.

APPROACH

We fielded two artificial intelligence fueled discussion groups per year over a two year span and across multi-faceted fan groups. 

RESULT

This work provided deep understanding of the reasons impacting the perceptions and attendance decisions of multiple fan segments and resulted in new ideation and decisions for future concept implementation.

Connie Holen

I'm a Digital Strategist + Squarespace Web Designer for yoga, fitness and wellness studios who need a strong brand presence both on-line and off. I specializes in creating clean, modern and easy-to-manage websites that smoothy integrate online scheduling softwares and are optimized for local search engine results.

http://www.pixalitydesign.com
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