NBA Team

Written By Connie Holen

GOAL

Understanding the historic needs of passionate fans to better stay in-tune with fan needs and convert newer fans and Southside residents to fandom that includes game attendance.

APPROACH

We created in-person experiential qualitative groups using in-game questions and video uploads along with virtual one-on-one follow up interviews.

RESULT

Our work uncovered insights used to proactively stay ahead of fan concerns so they feel heard and valued, create messaging and renewal campaigns, and spark ideation around a team “purpose.”

Connie Holen

I'm a Digital Strategist + Squarespace Web Designer for yoga, fitness and wellness studios who need a strong brand presence both on-line and off. I specializes in creating clean, modern and easy-to-manage websites that smoothy integrate online scheduling softwares and are optimized for local search engine results.

http://www.pixalitydesign.com
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