Emerging Technologies for Better Business Decision-Making

Priscilla McKinney
Podcast: Digital Transformation Success

Market research has a problem that no amount of data collection has managed to solve — until now. On this episode of Digital Transformation Success, host Priscilla McKinney sits down with Stefanie Francis to dig into what it actually looks like when emerging technology meets the psychology of human behavior. They get into gamification, real-time synchronous conversations at scale, and what Stefanie calls the "quantification of qual" — the thing the industry has been chasing for decades. If you're doing research the same way you were five years ago, this conversation is your wakeup call.