Consumer insights for today's changing times. 

Helping strategies go from 'I think' to 'I know' for large scale decisions.

  • Today’s marketers and strategists can no longer afford to waste time on decades-old market research strategies.

    Hootology combines trusted research methodology with AI’s power to parse sophisticated, real-world conversations. We deliver the most accurate, actionable qualitative insights in the industry, in record time and with quantitative reliability. Welcome to the future of research. 

  • You can’t sell to or create for people you don’t understand.

    Quantitative data has breadth but not depth. Qualitative data is limited to select sample sizes of people. Imagine combining the depth of qualitative with the breadth of quantitative. What would you have? True understanding, more thorough confidence in research results, and smarter strategies, better products, and increased market share. Now imagine that’s already real. Hootology makes this possible, now.

  • Looking back on the last 60 years, it’s clear that nearly every element of life has changed: the way we work, the way we shop, the way we date.

    But the way we learn what customers actually care about remains stubbornly fixed in the 20th century. We’re taking a stand: “Good enough” is no longer good enough. Our technology enables the most accurate, actionable, qualitative insights in the industry, in record time and at quantitative scale.

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WHY HOOTOLOGY?

If you don’t know what people want, you can’t give it to them. And yet, market research has been hamstrung by the same defining catch-22 for decades: Dig deep with a few people, and you’ll get the “why”—but not whether it’s true for everyone. Ask hundreds of people the same check-box questions, and you’ll confirm what you already know—the “what”—but not the reasons behind them. 

Hootology exists to give agencies, strategists, product developers, and anyone who really needs to know what people want, in detail, and at scale, the answers and the confidence to make better decisions, campaigns, products, and policies. 

In short, we remove uncertainty and doubt, and we do so using proven methodology, real people, and the power of AI to turn real-world conversations at scale in our closed digital platform into actionable insights. Surveys and focus groups are a thing of the past. Qual + quant has arrived—welcome to the age of actual understanding.

TRUSTED BY THE BEST

“Finally! A market research company that is actually providing usable information, gathered in a meaningful way. Call me, I’d love to talk about Hootology!”

— Head of Global Marketing, F100 Pharmaceutical Company

“Hootology is very forward-thinking, a true collaborative partner and always one step ahead, which is hard to be with us.”

— Executive Director, Strategic Corporate Insititute

“Simply the best all around.”

— CMO, F500 Finance Company

“Hootology helped inform our marketing strategy which led directly to increases in revenue.”

— SVP, Marketing Analytics, MLB Team

“Hootology has repeatedly exceeded our expectations on every project they’ve delivered- which is why we keep returning for more!”

— VP, Product Experience

“The partnership with Hootology was crucial in uncovering the psychological connection points to inform a Super Bowl messaging campaign. ”

— CEO, Marketing Agency

For Agencies

With modern tech, we can make the perfect mousetrap, but we can’t tell if anyone actually wants to buy it. Even the savviest strategists are stuck using outdated tools to engage modern, digital-first audiences.

Hootology’s proprietary technology closes the gap between audience desires and product or campaign development by delivering accurate, smart, and honest insights in record time and at unprecedented scale.

For MARKET RESEARCHERS

Hootology rejects the idea that insight has to be either deep or broad—it can, and must, be both. By hosting dynamic discussions in simulated environments that respond to genuine human input in real time, we don’t just gather data, we uncover qual-level sentiments at quant-level scale, closing the gap between “I think” and “I know.” 

We are raising a new standard without compromising on rigor, yielding data that is accurate and actionable. When strategy, policies, products, and services are rooted in real understanding—honest, textured, human understanding—it leads to better decisions, stronger connections, and more resonant brands. 

Understanding isn’t a nice-to-have. It’s the foundation of everything that works.

For INVESTORS

Hootology provides accurate, qual-level insights at quant-level scale, providing richer, more nuanced data to empower companies to develop the products, experiences, and campaigns people actually want. It represents a huge step forward in the $83 billion market research market by using GenAI and a simulated environment to facilitate dynamic, in-depth conversations at scale.

Investors know better than anyone that you can’t sell to an audience you don’t know. Investing in Hootology means betting on modern tech powered by evergreen understanding, helping organizations truly get to know their audiences so that they can best serve them.

ABOUT

Founded in 2016 by Stefanie Francis, Hootology marries sound research principles with modern technology to maximize the effectiveness of marketing and strategy initiatives. Hootology drives rich, nuanced insights into how consumers develop and maintain loyalty to the products and services they purchase, delivering qualitative insights at a quantitative scale.