SCRATCH and SEE…
A secret stat about GenZ

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Hootology exists to rethink research and reinvent how brands uncover truth.

fusing creativity, techNOLOGY, and psychology to turn raw human voices into fast, fearless, and radically useful insight.

We’re here to elevate voices that often go unheard, move beyond check-the-box surveys, and fuel smarter, more empathetic strategies that drive impact and shape culture.