Stefanie Francis: Information Alchemist

Arthur Schurr
Summer, 2020
Diversity Professional

Only 4% of the U.S. is aware of supplier diversity. That stat alone should stop every corporate diversity professional in their tracks. And it's exactly the kind of finding that Hootology was built to surface. This Diversity Professional piece profiles how Stefanie Francis and the Hootology team stumbled into the supplier diversity space, built the Supplier Diversity Impact Indicator from scratch, and produced data that reframes the entire conversation. Not "diversity is the right thing to do" — but "awareness of your supplier diversity program makes consumers 104% more likely to see you as committed to diversity." That's a C-suite conversation.