Breaking Barriers, Building a Hire Ground – Episode 29: The Art & Science of Smarter Decision Making with Stefanie Francis of Hootology

May 11, 2021
Breaking Barriers Podcast

Not doing your market research, Stefanie Francis says, is like throwing expensive darts with a blindfold on. On this episode of Breaking Barriers, Building a Hire Ground, she breaks down why psychology — not just data — is at the root of truly effective consumer research, what sets Hootology apart from every other firm in the space, and why low supplier diversity awareness isn't necessarily bad news. It's a sharp, candid conversation for anyone making big decisions with incomplete information — which, let's be honest, is most of us.